Demand Side Platform Provider on the Fight Against FraudHOT
Fraud has always been a widely discussed topic in the online advertising industry. Fake clicks on digital ads…
Banner Blindness – The Ignoring GameNEW
Think for a second about your personal online experience. Can you remember the most recent banner ad you…
TOP Mobile Programmatic Platforms: The Comparison Part III – Voluum DSP
Finally, we have come to the end of our TOP Mobile Programmatic Platforms journey (make sure you didnât…
TOP Mobile Programmatic Platforms: The Comparison Part II – Pocketmath PRO
In our previous blog post we pointed out how to cherry-pick a mobile DSP and we dove deeper…
TOP Mobile Programmatic Platforms: The Comparison Part I – InMobi
Trends might come and go, but the continued growth of the mobile advertisingâs popularity is definitely here to…
Programmatic Advertising 101
Youâve probably heard the word âprogrammaticâ thrown around the digital ad space, along with Header Bidding and RTB.…
5 Tips to Make the Best Out of Programmatic Ads with a DSP
Digital advertising is no longer one of the options of promoting products as well as services locally or…
In the World of Affiliate Marketing Abbreviations
Affiliate marketing can seem extremely complex, especially when it comes to industry slang and unfamiliar abbreviations. These can…
10 ĐĄommon Misconceptions About Native Advertising
Native advertising gained momentum in digital advertising in the early 2010s and since then has become a multi-billion…
The 4 Phases of Scaling in Native Ads by Richard Marques, Revcontent CEO
Achieving success in native advertising can sometimes feel like a complex science experiment â from testing out different…
Header Bidding Explained
Youâve definitely come across the term âHeader Biddingâ. But have you ever stopped to wonder what it actually…
