The Essential Guide to Proven Native Testing StrategiesHOT
Buying native ads is popular among all kinds of advertisers – be it individual affiliates, or mobile app…
Seasonality in Native Advertising: What You Need to KnowNEW
Planning seasonal marketing activities is essential for every performance marketer. Even if your business is not selling Valentineâs…
What is the Difference: First-Price vs. Second-Price
Real Time Bidding, Header Bidding, and Programmatic Advertising all largely rely on auctioning visits to demand partners simultaneously.…
Native Advertising and Branding – Now or Never
It took time for agencies and brands to get convinced that native advertising is the right way to…
Banner Blindness – The Ignoring Game
Think for a second about your personal online experience. Can you remember the most recent banner ad you…
TOP Mobile Programmatic Platforms: The Comparison Part III – Voluum DSP
Finally, we have come to the end of our TOP Mobile Programmatic Platforms journey (make sure you didnât…
TOP Mobile Programmatic Platforms: The Comparison Part II – Pocketmath PRO
In our previous blog post we pointed out how to cherry-pick a mobile DSP and we dove deeper…
TOP Mobile Programmatic Platforms: The Comparison Part I – InMobi
Trends might come and go, but the continued growth of the mobile advertisingâs popularity is definitely here to…
Programmatic Advertising 101
Youâve probably heard the word âprogrammaticâ thrown around the digital ad space, along with Header Bidding and RTB.…
Demand Side Platform Provider on the Fight Against FraudHOT
Fraud has always been a widely discussed topic in the online advertising industry. Fake clicks on digital ads…
5 Tips to Make the Best Out of Programmatic Ads with a DSP
Digital advertising is no longer one of the options of promoting products as well as services locally or…
