Are you looking for high-converting traffic for your in-app campaigns? SmartyAds is a traffic source you should test then.
If you run any of the following verticals, you have to test it out: arts and entertainment, technology and computing, hobbies and interests, business, education, eCom, travelling and news.
To discover more, read our interview with SmartyAds Director of In-house Products, Liz Tokareva.
What is SmartyAds?
SmartyAds is a full-stack programmatic company that created the infrastructure for seamless automated media buying, media selling and building independent ad tech solutions. For over 8+ years, SmartyAds has been accumulating experience and expertise in programmatic in order to provide advertisers, publishers and enterprises with robust technologies that redefine advertising and simplify the process of entering the ad tech industry.
Products like SmartyAds DSP, SSP, Ad exchange, and white label solutions, have been recognized by worldwide ad tech experts and honored with several international awards (DADI, Stewie, SIA, Red Herring and Martech Breakthrough). Combining workflow automation with real-time campaign management, SmartyAds exponentially grows advertiser’s ROI on DSP and supports a transparent and unbiased media-trading environment.
What Ad Formats do you Offer?
SmartyAds DSP provides advertisers with an opportunity to launch effective ad campaigns utilizing a variety of ad formats. Since the platform is omnichannel, each of these formats is perfectly suited and optimized for the environment it is created for (mobile, in-app, desktop, and CTV).
Among the most popular digital ad formats that SmartyAds has to offer are featured banner, video, native and rich media units. The majority of these ad formats are also available on the SmartyAds ad exchange.
What are the Top-Performing Verticals?
In general, SmartyAds offers broad reach across all major business verticals and geos. For instance, traffic in the arts and entertainment niche comprises 22% of the total, technology and computing is next (8,3%), then hobbies and interests (7,9%), business (5,7%), education (5,6%), news (5,6%) and health and fitness (5,4%).
What are the Top-Performing GEOs?
SmartyAds DSP provides advertisers with traffic across top-tier countries, including the United States, the United Kingdom and Canada (which are the primary sources). Additionally, we have substantial traffic volumes from countries such as Israel, Denmark, India and others.
What are your Overall Moderation Rules and Restrictions?
The ad unit should meet technical specifications and comply with basic IAB principles (www.iab.com). Also, as on any other platform, it is prohibited to advertise illegal products or services or offer any form of adult, sexually-oriented or obscene content or services in the ads.
Restrictions also apply to gambling and the range of subjects related to generally inappropriate content. Deceptive ads and those that contain fraudulent elements or lead to fraudulent pages are strictly prohibited as well.
As an Advertiser, What are the Main Advantages of Buying Native Traffic From SmartyAds?
Native ad formats at SmartyAds seamlessly integrate into website or app content and thereby become useful and interesting for the users since they don’t irritate the eye. Native advertising formats on SmartyAds DSP (in-feed ads, mobile web native, in-app, custom native ads, recommendation widgets) do not cause visual rejection or what’s known as “banner blindness”.
These ads show offers that are relevant to the user and the content they appear in. For the advertisers, native traffic from SmartyAds is beneficial for a number of reasons. For starters, there are plenty of formats, each of which best suits certain campaign objectives. Additionally, while advertising with SmartyAds, advertisers tap into a large pool of global premium publishers, they have omnichannel reach, and can continually automate and optimize their campaigns.
What Should Every Advertiser Know Before Launching a Native Advertising Campaign?
The abundance of flashy advertising on websites has made our eyes less responsive to ads and it is why we now have that phenomenon called “banner blindness.”
Native ads successfully fight this problem; however, it is still important to think your native campaign message through and choose the right timing, targeting and frequency capping. Ideally, the native ad should contain useful information for the user, as it increases user loyalty and often even generates reposts.
Suit the campaign to its particular geo so that ads are shown to users at the right time (and not when it’s night in their area). Use targeting options to decide who should see the ads (age, operating system, language, etc.). Finally, apply frequency options to define the optimal level of impressions the user should see per day.
For starters, before you launch a campaign, it is always a good practice to run an A/B test for your creatives in order to define which message helps you meet your campaign objectives. The significance of the ad creative is often underestimated; indeed, it is very important, especially with the CPM model. An interesting offer will always generate more clicks out of every 1000 impressions the advertiser pays for.
Creatives should also be well optimized for the environment in which they are served: mobile, in-app or desktop. The DSP also gives you the leverage to adjust advertising frequency and daily budget limitations, apply them to achieve optimal user experience and distribute campaign costs correctly.
What do you Think the Future of Programmatic Media Buying is?
According to the IAB, programmatic in-house report 2020, 69% of companies in the U.S have completely or partially moved to in-house programmatic purchasing. In Europe, this percentage reaches 74% and in LATAM, 64%.
Brands typically grow their own in-house advertising competencies because it helps them to have better control over media spending and the quality of purchased inventory. Additionally, with in-house media-buying technologies, companies also gain data ownership which, in turn, enables more precise targeting and, as a result, increased ad campaign ROI.
The other big trend is outsourcing and outstaffing. It has become a common practice to outsource technical functions, such as campaign optimization and management, to contractors as those hiring models give companies quick access to employees with rare ad tech backgrounds. This is a very convenient collaboration that will only gain momentum in the future. While outsourced or outstaffed professionals take care of all the media-buying processes, companies focus on continually scaling their businesses.