How to take your Adnow campaigns to the next level – interview with Head of Business Development at Adnow

How to take your Adnow campaigns to the next level - interview with Head of Business Development at Adnow

Planning to go native? If you are looking for an easy way to get started, you’re in the right place.  In this article you’ll learn more about Adnow – one of the best, affiliate-friendly native Ad Networks out there! 

Adnow has been in operation since 2014, and according to the figures, the company currently works with high-quality publishers from over 114 countries and serves more than 6 000 000 000 impressions per month. Interested? Sure you are! 

So, let’s discover more and earn that engagement you’ve been looking for. Lavrentios Penklidis, Head of Business Development, is here to explain everything that will allow you to scale your native campaigns to the moon!


What is Adnow?

The story of Adnow began in 2014 when a bunch of digital geeks passionate about digital marketing, RTB, and Big Data came up with the idea of creating a new hybrid native ad format. This format was designed to serve ads and make the discovery of new and interesting content very easy and user-friendly. Over the years, Adnow grew to be a leading and well-known advertising company using the highest end in house technologies in digital marketing. Today, Adnow is connected with more than 180 000 partners, including webmasters, digital agencies, ad networks, digital security providers, etc.


What Ad Formats do you offer?

We work with various ad formats, such as banner or video, but we are mostly concentrated on the classic native and infinite scroll formats. These ad formats provide up to 3 times higher CTR and 2 times higher conversion rates, increasing the total income of advertisers up to 6 times! Our widgets are adaptive with prompt customizable design. They don’t disrupt the user experience, but allow readers to consult them naturally and with little effort.

Vertical vs Horizontal

Source: Adnow


What are the Top-Performing Verticals?

The verticals that deliver the highest performance vary depending on the key trends of the market. Generally, nutra and finance offers are doing really well. What’s more, lately the crypto spring has given the digital market a new area of activity, so things are moving in this direction. For example, starting from April 2020 we had a 1200% increase in crypto-related offers.


What are the Top-Performing GEOs?

Currently, Eastern European and Asian countries offer the highest performance, however as we work worldwide, we try to set no limitations on “adopting” even the most difficult geos.


What are your Main Moderation Rules & Restrictions?

Several teams of experts are dealing with the moderation of ads, fraud, and cheat activity, using our in-house technologies as well as third-party solutions for better efficiency. We have a strict policy on moderation and rules of cooperation, so that all our partners, working with us, feel safe.


From the Perspective of an Advertiser, what are the Main Advantages of Buying Native Traffic from Adnow?

First and foremost the quality of our traffic. As every publisher is very well-reviewed, and the traffic is direct, we can guarantee the high quality of our ad inventory. What’s more, we offer high-level support to take care of any supply issues that may occur.


What Should Every Advertiser Know Before Launching a Native Advertising Campaign? 

First of all, it’s crucial to understand what the native advertising format is, and how it differs from the more aggressive formats. Based on this knowledge, you’ll be able to correctly calculate the economics, and be prepared to run several test campaigns in order to define the best combos of ad materials for the highest efficiency. It is also important to examine the traffic sources’ strong sides, its top-performing verticals, geos etc.


Could you Share some of your Best Tips & Tricks with us for Ad Creation and Optimization?

Over many years of experience, we have learned that the best practice for optimization is to apply a strategy adjusted to the specific offer and publisher. That is to collect all the information on the promoted product, to look for the technical ad specifications and, of course, to test and to pick up the most convenient way of cooperation. Because no matter how you look at it, the best tip & trick is to initiate a good and correct test campaign.


What do you Think is the Future of Programmatic Media Buying?

Programmatic has evolved a lot lately. Many of our partners who previously didn’t intend to buy via open auction methods are fully switching to them. Based on statista.com global spending for programmatic advertising from 2017 to 2021 has increased to 128%

Global programmatic advertising spending from 2017 to 2021

Source: Statista

With the rapid development of targeted programmatic display advertising, we predict a bright future for such solutions.


Buy Adnow Traffic with Voluum DSP

Good news! Adnow is fully integrated with Voluum DSP, so this high-volume traffic source is more accessible than ever before. 

One of the greatest advantages is that Adnow has an affiliate-friendly compliance policy! This basically means no more back and forth with approvals! Not to mention the fact that the traffic is inexpensive (CPV=$0.08; CPM=$0.23) and unique. With Adnow you get access to GEOs like Indonesia, Turkey, Bulgaria, Romania, Greece or Georgia. 

With Voluum DSP advanced optimization features and granular reporting you can take your ad (especially nutra and trading) campaigns to the next level.

Register today & get ahead of the competition!

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