Size Matters! ;) We Explain Why We Require a Specific Minimum Size of a Creative

Size Matters!

Creatives are essential in native advertising, and we are sure that you know why. But let’s say it out loud once again: A creative is the first element of your campaign that the Internet users see! This is why it is so important to put some effort into it. 

We often hear, “Size doesn’t matter” – but believe me, in this case it really does! 

Voluum DSP used to let its users upload images of any size, which were evaluated by the Moderation Team later on in the approval process. However, very few of our partners allow using smaller creatives. 

So, we did some research, and it turned out that using creatives of bigger dimension positively affects campaign performance. And we are here to help you with this, so we have decided to make a small but simultaneously very significant change.

From now on, the smallest image you can add has a minimum size of 600x315px. In this blog post, we explain why we chose to work with native advertising and why we decided to introduce a change in creatives’ sizes in our DSP. So let’s start!

Native vs Banner Advertising 

Display advertisements (banners) and native ads are cost-effective and popular types of advertising. Did you know that the history of banners on the Internet is almost 30 years old? 

Now though they are still quite common but used mostly to increase brand awareness. Display ads require an exact size for the image, so they are not re-sized or cropped later. You place them across a website – unlike native ads which, on the other hand, blend right in. They are noninvasive and create the impression of being native to the content of the website. 

When it comes to native ads, we heard this name for the first time around 2011, but people have been familiar with this type of advertising for much longer. The idea originates from the beginning of the 20th century! Difficult to believe, right? So let me explain it. 

Native vs Banner Advertising

“Advertorial” is a combination of the words ‘advertisement’ and ‘editorial’ and it simply means that the ad is in the form of an article. Advertisers should add the word ‘Advertorial’ to their landing pages to let users know that the article is not written by an independent party. 

But let’s get back to the history of native ads! 

Advertorials appeared for the first time in the 20th century. Newspapers and magazines had a section where, for example, a celebrity was talking about a product. 

The characteristic subjective text encouraged readers to make a purchase. Nowadays, we can find such ads both in paper form and on the internet. Online, we call them native ads.

Currently, with Voluum DSP we provide only native traffic

Why native? 

  • First, ad blocking software doesn’t easily block native ad’s creatives. Consequently, you can expect high effectiveness. 
  • Secondly, there are many targeting options which are easy to set up. 
  • Thirdly, native ads are more perceptible in comparison to display ads. Therefore, this results in a higher number of clicks and CTR. 
  • Last but not least, “banner blindness” is a phenomenon where users, intentionally or unintentionally,  ignore display ads. As I mentioned before, banner ads stand out from the rest of the website content, which makes them visible from just a glance in the corner of your eye. This is why users don’t have to take a closer look at an image to see that it is an ad and can ignore it. Native ads, on the other hand, look like a natural part of the website, which makes them more difficult to ignore.

We encourage you to read one of our blog posts “What is Native Advertising?” to learn more about native advertising, where we provide a more detailed explanation of this topic.

How Voluum DSP Manages Accurate Ads Appearance 

Improve your ad revenue by adding images with the required ratio  or even higher resolution.  

Aspect ratio is the shape of a screen’s display/image area. It is the proportion between its width and height. Always double-check your image size and how it matches your traffic source’s requirements. Otherwise, low resolution and bad cropping may leave you with a low quality, stretched, and pixelated image. 

Your final result may turn into something strange or ridiculous. And you don’t want this to happen, right?

We’ve recently launched a feature that effectively helps adjust the creative resolution and size directly in the Voluum DSP panel. So if you want to follow our partners’ requirements, you can upload images of the required ratio and resolution. 

If you want to adjust your image aspect ratio, you can use Photoshop or another editing tool and upload it again. But why would you do this when you can just use our built-in Creative Cropping Tool

Below, we’ve prepared a table that visualizes what happens when you use our cropping tool. So, if you want your native ad to be consistent and profitable, you really should correctly adjust the ratio. 

Let’s take an image with original resolution: 1024x576px and potential results from our cropping tool when uploading a creative for Opera: 

Creative Cropping Tool

The truth is, every Ad Exchange is a different story. 

For the image with this particular resolution, the most optimal ratio is 1.8:1. Mainly because the whole image will be presented in the widget. In other cases, you are left with only some parts of the image that don’t look encouraging for potential visitors. 

So use our Creative Cropping Tool wisely. It can not only save your time on adjusting the creative sizes manually to meet each Ad Exchange’s requirements, but it will also prevent you from losing valuable traffic due to the creative mismatch. 

You already know that Voluum DSP has limited the minimum native ad size. From now on, the smallest image you can upload is a minimum size of 600x315px. 

Creative Cropping Tool

Why did we do this? 

In the testing phase we were using sizes 350×250, 600×315 as well as 950×500, and we were comparing results to smaller resolution images. According to our research, we got a higher Impression Click-Through Rate (iCTR) which shows how attractive an ad is to the audience; so, how many users have clicked on the ad after viewing it on a publisher’s side. 

Cost per View (CPV) decreases by around 220% with a bigger image. 

You need to take into consideration that this is an average from our historical data, and this result won’t be the same in every case – however, this change with high probability can decrease CPV in your campaigns. 

Higher image resolution positively influences the final appearance of the creative, e.g. there is a good chance that it will not be pixelated. Good creative quality is not the only factor, but it positively influences iCTR.

Tips and Best Practices that Will Help You With Native Ads Optimization

Creative size and ratio are definitely very important, but there are also other aspects that affect your campaign performance. We have already prepared an article, Maximize Ad Revenue with the Perfect Advertising Creatives (with Examples & Guide) that may help you a lot while choosing creatives. So we encourage you to check it out. 

But we suspect that you may be busy and not have too much time. 😉 That’s why we have prepared a shorter version with basic tips and ad creatives examples (including native ads images and headlines) below.

Create unique content

There is always something you can do yourself. Mindless copying from Spying Tools won’t provide you with positive results. You are going to be not the only or the first one who does it. 

Users ignore the images they’ve seen a couple of times. We strongly encourage you to create your own ad copies to avoid so-called creative exhaustion. Instead, you can use stock images, and you should test and change them frequently. 

Know Your Product

Find its selling points and promote them in headlines. This way, you can attract users who are truly interested in your offer. 

But also, you simply encourage potential customers because of the uniqueness of your product. The product doesn’t always have to be the best one – just one of a kind, a game changer.  

Know your product

Know Your Audience

You should always be specific about your audience. 

How? Try to address them through images and headlines. Is your offer most applicable for seniors, drivers, parents, students? 

Through a creative, you may encourage relevant people and increase your revenue. 

Know your audience

Consider Including a Price in Headline

This may attract consumers ready to pay this particular amount for the product. Consequently, you are going to increase the chance of getting a conversion. 

Consider including a price in headline

Set User Expectations

Using clickbait images and shocking headlines that redirect to different content than expected causes disappointment. 

You can imagine a user who clicks on this image and wants to find out what is the food he or she should avoid. When, in fact, someone visits a website where you promote keto supplements. 

Set user expectations

Sum up

With us, you can optimize ad images and meet our partners’ native advertising requirements. 

We strive to improve our platform and increase your ROI. We are constantly working on it, hoping that these tips and features will make your work much easier. If you use our tools wisely and follow our tips, your campaigns can be successful!

Join Voluum DSP FOR FREE today!

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