The Battle: Voluum DSP vs Top DSPs

Voluum DSP vs Top DSPs

In the previous part, we’ve covered some tips on how to choose a top demand-side platform. Now, it’s time to have a closer look at Voluum DSP.


How’s Voluum DSP Different from Other DSPs and Ad Networks?

Programmatic advertising buying through Voluum DSP focuses primarily on the following ideas:

  • Fast Campaign Approval
  • Real-Time Bidding Technology
  • Ad Serving Technology
  • Diversified Traffic
  • Efficient CPM Model (Cost per Thousand Ad Impressions) 

Fast Campaign Approval

In Voluum DSP, we handle native advertising approval process in-house 7 days a week. We can often approve campaigns across multiple ad exchanges quicker than our competitors. We have compliance agreements with other ad networks so they don’t need to approve our campaigns on their end. And, our in-house compliance team is responsible for ensuring that your native ad campaign elements (image, landing page, headline, description etc.) are following their guidelines.

Moreover, the platform offers a built in feedback system that tells you what changes you should make to get your online ad campaigns approved.

Diversified Traffic

The idea is to offer a scalable traffic in all top-performing native ad formats: email, sponsored content, in-feed, in-widget, and in-banner from all over the world. Detailed information on our Supply Partners can be found in the following paragraph.

One thing to remember is that the open RTB traffic is not 100% the same. In Voluum DSP, you can buy some widgets that would not be available directly using Ad Networks. The truth is – it also works vice versa – some widgets may not be available to buy programmatically through demand-side platforms.

Thanks to DSP Traffic Planner feature, you can get a full overview of all the available inventory before funding your account. For example, you can check on the number of ad impressions received over the last 24 hours in a specific country, for a specific ad format, offer type, device, brands/models, browsers, OS versions, etc. You can also use the predefined filters to compare the volume of in-app and web traffic or native and banner traffic or traffic on device types (mobile/tablet/desktop).

Efficient CPM Model

We operate solely on CPM model. This way ad exchanges can sell us their digital ad inventory with lower costs, rather than selling at CPC and not monetize at the impression level. It’s a good deal for our supply partners because we can take the fall for paying without performance. 

Our focus is to help you achieve optimal CTR so that you can translate CPM bids + high CTR to cheaper CPC than you would get by buying directly from the ad exchange.

In Voluum DSP, we focus on how your ad campaigns perform and are optimized more than CPC ad networks might because we focus on the end-to-end campaign performance at the impression level.


Voluum DSP vs Other DSP Side Platforms – Comparison

To help you make the right decision, we’ve prepared a table with a demand-side platform’s top companies comparison. We’ve picked 3 programmatic advertising platforms that are frequently used by affiliate marketers.

ZemantaEarnifyEPOMVoluum DSP
Inventory35+ Social,
native, mobile, & discovery networks
Native & push networksDisplay, native, video & pop+25 Display, native & email traffic networks
Approval time24+
hours
Up to 3
days
24+
hours
Less than
5 hours if no direct approval required
Targeting
options
Device type
OS
Environment
Location
Interest
Audience
AdEx
Location
Browser
OS
Device model Language
Carrier
Location
Device type
OS
OS version
Environment
IP
Mobile carrier
Location
Content category
Language
AdEx
Website
App
Widget ID
Reporting & TrackingAdobe analytics API performance tracking
Google analytics API reports
Real-time reportingBuilt-in dashboardReal-time
reporting,
built-in tracking solution
OptimizationAutopilot
Bid modifier
Campaign budget optimization
Autopilot
Bid modifier
Campaign budget optimization
Bidding autopilotCustom bidding
Bulk pausing
Auto-optimization
Auto-rules
Whitelisting
Blacklisting

Top DSPs in 2021

There is no doubt that the market is flooded with a large number of self-serve demand-side platforms that are trying to surpass the latest technologies aimed at increasing the efficiency, transparency and profitability of online advertising. Below we have selected a few popular top demand-side platform companies whose names are surely well known to you. All you should know to choose between top DSPs in 2021 in one place!

Top DSPs in 2021SmartyAds
DSP
StackAdaptBasis by CentroVoluum
DSP
Overview
Smarty Ads
provides
advertisers,
agencies,
and digital
media-buyers
with
omnichannel
programmatic
solutions
including
advanced
tracking and efficient
optimization.
StackAdapt
is a self-serve
programmatic
advertising
platform
offering
proactive
strategy and expertise.
Basis by
Centro
is an
omni-channel
DSP using
Artificial
Intelligence
to maximize performance.
Voluum DSP
is a self-serve
native digital 
advertising
platform
created on
the Voluum
Tracker
infrastructure
offering
auto-optimization
features and advanced,
granular
reporting.
InventoryDisplay,
Mobile In-App,
Native,
Video, Audio,
OTT/CTV,
Push notifications
Display,
Mobile In-App, Native, Video
Display,
Mobile In-App, Native, Video
+25 native &
email traffic
networks
Approval timeData not
available 
Data not
available
No exact
information,
each exchange’s
review
process works
differently
Less than
5 hours
if no direct
approval
required
Targeting
options
Location,
OS,
Device &
Connection
types
Mobile carrier
Browser &
Language
Dayparting
Frequency
capping
Retargeting
Hyper-local
Audience,
Contextual
intent-based 
B2B
Retargeting
Location
Device ID
IP
Browser
Cookie ID
Hyper-local
Cross-device
Retargeting
Location
Contextual
Language
Device
Search/
Keyword
Audience
Language
Apps
Device type
OS
OS version
Environment
IP
Mobile carrier
Location
Frequency capping
Content
category
Language
AdEx
Website
App
Widget ID
Ad Space ID
Reporting & TrackingReal-time
reporting
Real-time
reporting
Real-time
reporting
Real-time
reporting,
built-in tracking solution
Other
Features
Whitelisting,
Blacklisting
Bulk editing
Machine
Learning Optimization,
Bulk editing,
Domain &
App Rules,
Whitelisting,
Blacklisting
Custom bidding,
Bulk pausing,
Auto-optimization,
Auto-rules,
Whitelisting,
Blacklisting
Top DSPs in 2021Verizon
Media
MediaMath TerminalOnePocketmathVoluum
DSP
Overview
Formerly known
as BrightRoll DSP,
Verizon Media
is an integrated
advertising
platform
which helps
advertisers,
publishers,
and partners
connect with
consumers
across ad formats and devices.
MediaMath
TerminalOne
is a digital
advertising
platform
putting
a great
emphasis
on brand
safety and transparency.
Pocketmath
is a global
provider of
mobile
traffic and
programmatic advertising
solutions.
Voluum DSP
is a self-serve
native digital 
advertising
platform
created on
the Voluum
Tracker
infrastructure
offering
auto-optimization
features and advanced,
granular
reporting.
InventoryDisplay,
Mobile In-App,
Video, CTV
Display, Video,
Connected TV,
audio, DOOH, Native
Display,
Mobile In-App, Video, Native
+25 native &
email traffic
networks
Approval time4-5 daysData not
available
Data not
available
Less than
5 hours
if no direct
approval
required
Targeting
options
Location
Retargeting
Contextual
Demographic
Day parting
Language
Connection
Location
Site list
first party data
Day parting
Technology category
video/audio targets
Location
Device type
Cherry-pick
apps 
Audience
Competitor app Retargeting
Demographic
Wi-fi/carrier
Time of day scheduling
Lookalike
targeting
Device type
OS
OS version
Environment
IP
Mobile carrier
Location
Frequency capping
Content
category
Language
AdEx
Website
App
Widget ID
Ad Space ID
Reporting & TrackingReal-time
reporting
Data not
available
Real-time
reporting
Real-time
reporting,
built-in tracking solution
Other
Features
Machine
learning
optimization,
Bulk editing,
Batch
uploading
Machine
learning optimization,
Bulk editing,
Batch
uploading
Machine
learning
optimization,
Creative and
insight-driven optimization
Custom bidding,
Bulk pausing
Auto-optimization,
Auto-rules,
Whitelisting,
Blacklisting

Voluum DSP Overview

Voluum DSP is a programmatic media buying platform integrated with more than 20 top native supply-side platforms and mobile ad exchanges offering premium programmatic advertising inventory. The native ad platform offers global traffic for both performance-oriented and brand-awareness campaigns.

Create Free Account

Voluum DSP offers a variety of exclusive native ad formats, including email traffic and classic in-feed units, both for mobile and desktop online advertising. Affiliate marketers can access 200.000+ websites and 40.000+ apps with 100.000 ad impressions available per second.

If you want to get to know our ad inventory better, check out this page.

Transparent Buying & Targeting

Before advertisers are able to run their ad campaigns they can see the ad placements along with the number of potential ad impressions/bid requests and eCPMs. To see the available online traffic volumes and prices, affiliate marketers can use all these filters:

  • Ad Exchange
  • Ad Type
  • Browser
  • Browser Version
  • Connection Type
  • Source type
  • City
  • Region
  • Country
  • Placement Name
  • Creative Size
  • Device brand
  • Device Model
  • Device Type
  • ISP
  • Mobile Carrier
  • OS
  • OS Version

Voluum provides media buyers with a wide variety of audience targeting options, for example: city, state, region, OS, and carriers. Basically, every visit you buy has data down to the IP. It’s in our best interest to share all the information we have on traffic quality so your campaigns have the best chance at success. It’s also possible to target selected placements (websites, apps, or widget IDs) using a whitelist/blacklist targeting features.

Tracking & Ad Serving Technology

Tracking DSP ad campaigns in Voluum is totally out of charge. Voluum DSP is built on the infrastructure of Voluum Tracker. Thanks to real-time reporting based on three dimensions such as site & widgetID & OS, advertisers can have a better control over their traffic stream, as well as ad spend and optimize more effectively.

All traffic is filtered by a third party solution on a pre-bid level so before ad campaign is able to buy any traffic. On top of that, Voluum offers its own ad tech solution to the problem of invalid traffic – Anti-Fraud Kid. It includes several tools for identifying various characteristics and addressing problems caused by fraudulent or invalid traffic.

As you already know, to make good money a native advertising campaign needs to be optimized. Our demand-side platform helps advertisers easily optimize their digital native ad campaigns using:

  • Micro Bidding & Bulk-Pausing 
  • Auto-Optimization & Auto-Rules
  • Language & Content Targeting

DSP Digital Marketing Cost

Voluum DSP works on a prepayment basis and the initial deposit is $500. The bid price includes the margin, so media buyers only pay for the online traffic they buy. There’s no extra or hidden cost for you.

When you top up your account with the minimal price, you’ll get your dedicated Account Manager who will help you decide on the most suitable native Ad Exchange. With their help, you will definitely get the most out of this data-driven native advertising platform.

With your first top-up, you’ll be given a free onboarding session and all the important learning materials. And if that wasn’t enough, you are always welcome to check in with your AM, if there are any private marketplace deals, whitelists or blacklists available for your traffic.  

So even if you’re just starting your adventures with native advertising – there’s nothing to worry about. Our Account Managers got your back.

Many performance agencies are happy to let our experts manage their media buying cross-channel process, as we know that in this business, time and money is all that matters. You can use the demand-side platform as a self-service DSP or request a managed service. The plans are available here

If you can’t afford a campaign management service, there’s nothing to be worried about – you will be given a demo along with video tutorials to fully familiarise yourself with ad buying in Voluum DSP. You will see that the panel is easy to navigate and the features are not as complex as you think. Also, you can sign up for our free live webinars to get to know the platform better and ask a question to one of our ad-ops experts.


Final Thoughts

It’s always a good idea to start with a little cross-channel research before subscribing to any performance marketing platform and starting your digital advertising journey. If you’re new to all of this – ask your friends, visit some forums, put some effort into your planning. If you are an experienced digital media buyer – make a list of your most-wanted features and problems you need to solve, and choose the best solution.

Looking for more information about Voluum DSP? Check out our documentation to learn more.

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