Table of Contents
In the previous part, we’ve covered some tips on how to choose a top demand side platform. Now, it’s time to have a closer look at Voluum DSP.
How’s Voluum DSP Different from Other DSPs and Ad Networks?
Programmatic advertising buying through Voluum DSP focuses primarily on the following ideas:
- Fast Campaign Approval
- Real – Time Bidding, Ad Serving Technology
- Diversified Traffic
- Efficient CPM Model (Cost per Thousand Ad Impressions)
Fast Campaign Approval
In Voluum DSP, we handle native ads approval in-house 7 days a week. We can often approve campaigns across different native ad exchanges quicker than our competitors. We have compliance agreements with ad networks so they don’t need to approve our campaigns on their end. And, our in-house compliance team is responsible for ensuring that your ad is following their guidelines.
Diversified Traffic
The idea is to offer a scalable traffic in all top-performing native ad formats: email, sponsored, in-feed, in-widget, and in-banner from all over the world. Detailed information on our Supply Partners can be found in the following paragraph.
One thing to remember is that the open RTB traffic is not 100% the same. In Voluum DSP, you can buy some widgets that would not be available directly using Ad Networks. The truth is – it also works vice versa – some widgets may not be available to buy programmatically through DSPs.
Efficient CPM Model
We operate solely on CPM model. This way ad networks can sell us their digital inventory with lower costs, rather than selling at CPC and not monetize at the impression level. It’s a good deal for our supply partners because we can take the fall for paying without performance.
Our focus is to help you achieve optimal CTR so that you can translate CPM bids + high CTR to cheaper CPC than you would get by buying directly.
In Voluum DSP, we focus on how your campaigns perform and are optimized more than CPC ad networks might because we focus on the end-to-end campaign performance at the impression level.
Voluum DSP vs Other DSP Side Platforms – Comparison
To help you make the right decision, we’ve prepared a table with a demand-side platform’s top companies comparison. We’ve picked 3 programmatic advertising platforms that are frequently used by advertisers.
| Zemanta | Earnify | EPOM | Voluum DSP | |
| Inventory | 35+ Social, native, mobile, & discovery networks | Native & push networks | Display, native, video & pop | +25 Display, native & email traffic networks |
| Approval time | 24+ hours | Up to 3 days | 24+ hours | Less than 5 hours if no direct approval required |
| Targeting | Device type OS Environment Location Interest Audience | AdEx Location | Browser OS Device model Language Carrier Location | Device type OS OS version Environment IP Mobile carrier Location Content category Language AdEx Website App Widget ID |
| Reporting & Tracking | Adobe analytics API performance tracking Google analytics API reports | Real-time reporting | Built-in dashboard | Real-time, built-in tracking solution |
| Optimization | Autopilot Bid modifier Campaign budget optimization | Autopilot Bid modifier Campaign budget optimization | Bidding autopilot | Custom bidding Bulk pausing Auto-optimization Auto-rules Whitelisting Blacklisting |
Top DSPs in 2021
There is no doubt that the market is flooded with a large number of self-served demand side platforms that are trying to surpass the latest technologies aimed at increasing the efficiency, transparency and profitability of online advertising. Below we have selected a few popular top demand-side platform companies whose names are surely well known to you. All you should know to choose between top DSPs in 2021 in one place!
| Top DSPs in 2021 | SmartyAds DSP | StackAdapt | Basis by Centro | Voluum DSP |
| Overview | Smarty Ads provides advertisers, agencies, and digital media-buyers with omnichannel programmatic solutions including advanced tracking and efficient optimization. | StackAdapt is a self-serve programmatic advertising platform offering proactive strategy and expertise. | Basis by Centro is an omni-channel DSP using Artificial Intelligence to maximize performance. | Voluum DSP is a self-serve native digital advertising platform created on the Voluum Tracker infrastructure offering auto-optimization features and advanced, granular reporting. |
| Inventory | Display, Mobile In-App, Native, Video, Audio, OTT/CTV, Push | Display, Mobile In-App, Native, Video | Display, Mobile In-App, Native, Video | +25 native & email traffic networks |
| Approval time | Data not available | Data not available | No exact information, each exchange’s review process works differently | Less than 5 hours if no direct approval required |
| Targeting | Location, OS, Device & Connection types Mobile carrier Browser & Language Dayparting Frequency capping Retargeting Hyper-local | Audience, Contextual intent-based B2B Retargeting Location Device ID IP Browser Cookie ID | Hyper-local Cross-device Retargeting Location Contextual Language Device Search/ Keyword Audience Language Apps | Device type OS OS version Environment IP Mobile carrier Location Frequency capping Content category Language AdEx Website App Widget ID Ad Space ID |
| Reporting & Tracking | Real-time | Real-time | Real-time | Real-time, built-in tracking solution |
| Other Key Features | Whitelisting, Blacklisting | Bulk editing | Machine Learning Optimization, Bulk editing, Domain & App Rules, Whitelisting, Blacklisting | Custom bidding, Bulk pausing, Auto-optimization, Auto-rules, Whitelisting, Blacklisting |
| Top DSPs in 2021 | Verizon Media | MediaMath TerminalOne | Pocketmath | Voluum DSP |
| Overview | Formerly known as BrightRoll DSP, Verizon Media is an integrated advertising platform which helps advertisers, publishers, and partners connect with consumers across ad formats and devices. | MediaMath TerminalOne is a digital advertising platform putting a great emphasis on brand safety and transparency. | Pocketmath is a global provider of mobile traffic and programmatic advertising solutions. | Voluum DSP is a self-serve native digital advertising platform created on the Voluum Tracker infrastructure offering auto-optimization features and advanced, granular reporting. |
| Inventory | Display, Mobile In-App, Video, CTV | Display, Video, Connected TV, audio, DOOH, Native | Display, Mobile In-App, Video, Native | +25 native & email traffic networks |
| Approval time | 4-5 days | Data not available | Data not available | Less than 5 hours if no direct approval required |
| Targeting | Location Retargeting Contextual Demographic Day parting Language Connection | Location Site list first party data Day parting Technology category video/audio targets | Location Device type Cherry-pick apps Audience Competitor app Retargeting Demographic Wi-fi/carrier Time of day scheduling Lookalike targeting | Device type OS OS version Environment IP Mobile carrier Location Frequency capping Content category Language AdEx Website App Widget ID Ad Space ID |
| Reporting & Tracking | Real-time | Data not available | Real-time | Real-time, built-in tracking solution |
| Other Key Features | Machine learning optimization, Bulk editing, Batch uploading | Machine learning optimization, Bulk editing, Batch uploading | Machine learning optimization, Creative and insight-driven optimization | Custom bidding, Bulk pausing Auto-optimization, Auto-rules, Whitelisting, Blacklisting |
Voluum DSP Overview
Voluum DSP is integrated with more than 25 top native supply-side platforms and mobile ad exchanges offering premium advertising inventory. The native ad platform offers global traffic for both performance-oriented and brand-awareness campaigns.
Voluum DSP offers a variety of exclusive native ad formats, including email traffic and classic in-feed units, both for mobile and desktop online advertising. Advertisers can access 200.000+ websites and 40.000+ apps with 100.000 ad impressions available per second.
If you want to get to know our Supply Partners better, check out this page.
Transparent Buying & Targeting
Before Advertisers are able to run their campaigns they can see the placements along with the number of potential ad impressions/bid requests and eCPMs. To see the available volumes and prices, Advertisers can use all these filters:
- Ad Exchange
- Ad Type
- Browser
- Browser Version
- Connection Type
- Source type
- City
- Region
- Country
- Placement Name
- Creative Size
- Device brand
- Device Model
- Device Type
- ISP
- Mobile Carrier
- OS
- OS Version
Voluum provides Advertisers with a wide variety of targeting options, for example: city, state, region, OS, and carriers. It’s also possible to target selected placements (websites, apps, or Widget IDs) using a whitelist feature.
Tracking & Ad Serving Technology
Tracking DSP campaigns in Voluum is totally out of charge. Voluum DSP is built on the infrastructure of Voluum Tracker. Thanks to real-time reports based on three dimensions such as site & widgetID & OS, advertisers can have a better control over their traffic stream and optimize more effectively.
All traffic is filtered by a 3rd party solution on a pre-bid level so before a campaign is able to buy any traffic. On top of that, Voluum offers its own solution to the problem of invalid traffic – Anti-Fraud Kid. It includes several tools for identifying various characteristics and addressing problems caused by fraudulent or invalid traffic.
As you already know, to make good money a native campaign needs to be optimized. Our DSP helps advertisers easily optimize their digital campaigns using:
- Micro Bidding & Bulk-Pausing
- Auto-Optimization & Auto-Rules
- Language & Content Targeting
DSP Digital Marketing Cost
Voluum DSP works on a prepayment basis and the initial deposit is $500. The bid price includes the margin, so advertisers only pay for the traffic they buy. There’s no extra or hidden cost for you.
When you top up your account with the minimal price, you’ll get your dedicated Account Manager who will help you decide on suitable Ad Exchanges. With their help, you will definitely get the most out of the data driven platform.
With your first top-up, you’ll be given a free onboarding session and all the important learning materials. And if that wasn’t enough, you are always welcome to check in with your AM, if there are any private deals, whitelists or blacklists available for your traffic.
So even if you’re just starting your adventures with native advertisements – there’s nothing to worry about. Our Account Managers got your back.
Many digital agencies are happy to let our experts manage their media buying cross-channel process, as we know that in this business, time and money is all that matters. You can use the platform as a self-service DSP or request a managed service. The plans are available here.
If you can’t afford a managed service, there’s nothing to be worried about – you will be given a demo along with video tutorials to fully familiarise yourself with ad buying in Voluum DSP. You will see that the panel is easy to navigate and the features are not as complex as you think. Also, you can sign up for our free live webinars to get to know the platform better and ask a question to one of our ad-ops experts.
Final Thoughts
It’s always a good idea to start with a little cross-channel research before subscribing to any marketing platform and starting your digital advertising journey. If you’re new to all of this – ask your friends, visit some forums, put some effort into your planning. If you are an experienced digital media buyer – make a list of your most-wanted features and problems you need to solve, and choose a solution that fits your needs best.
