HYPRREV

Case study

How Voluum DSP helped increase revenue x4

Problems

  • Hours wasted jumping between platforms
  • Not enough data and insight on campaigns for effective optimization
  • Poor quality user interface

Solutions

  • Everything consolidated on one platform: campaigns, traffic sources, creatives design
  • Game–changing 3 Dimensional reports
  • Intuitive design with exceptional support

Results

CPA lowered from $60 to $50.
ROI increased x2 and revenue x4.

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Case study

How the Traffic Planner tool contributed to the company’s 242% operations growth

Problems

  • Lack of bulk solutions to manage advertising effectively
  • Difficult to scale (intl) campaigns without varied GEO traffic sources
  • Not enough traffic management tool so campaigns burn out quickly

Solutions

  • Effective campaign creation with built-in rejection reason response & 5 hours approval time
  • Traffic planner tool to manage blacklists & whitelists, review inventory, bids, and control targeting options

Results

Optimizing and scaling their campaigns is now 5 times faster.

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Case study

How Auto-Optimization decreased eCPA by 37%

Problems

  • Unstable campaign performance
  • Too reliant on a few fluctuating traffic sources
  • Volatile traffic prices

Solutions

  • Multiple traffic sources available for one price
  • Auto–Optimization smoothed out unstable campaigns and prices
  • Customer support so helpful that they became an integral part of ITf advertising

Results

60% of campaigns were set to Voluum DSP Auto–Optimization. As a result, eCPA decreased by 37% and iCTR increased by 42%

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Case study

How access to a personal Media Buyer skyrocketed the company’s results

Problems

  • Complicated and costly to maintain direct relationships with ad exchanges
  • Lack of large quantities of high-quality traffic
  • Weak support in other DSPs

Solutions

  • Voluum’s Management Service focused on optimizing and scaling client’s campaigns
  • Lots of traffic available. Access to 7 billion ad requests daily all from one place
  • Hands–off Auto–Pausing Rules for optimization

Results

Exquisite service and high–quality traffic enabled running 50+ successful high–paying native campaigns.

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