A comparison of MGID vs. Voluum DSP
Which ad exchange should you choose?
Stuck between MGID and Voluum DSP? Here's a little something that may help you out - a special comparison table we put together in case something just like this would happen. Voluum DSP is agile and intuitive. It is perfect when it comes to IP targeting and real-time reporting. Try it to see what else it's capable of!
Access to traffic directly from publishers.
Multiple networks on one platform
You are able to buy traffic from numerous partners.
Push Your Advertising to New Heights with Voluum DSP
This is how you pay for the traffic you buy.
Get the full support of a dedicated Account Manager when scaling up your advertising significantly.
Campaign approval time
How much time it takes to get your campaigns approved.
Ads that match the look, feel and function of the place where they appear.
Banner ads or other ad formats made of text, images, flash, video, or audio.
Short-form notifications that appear on users computer or mobile phone.
You get notified when a specific event happens.
Set up automatic rules that work 24/7 and will pause sources which do not meet your KPIs.
Creative bulk upload
Fast ad creation thanks to bulk uploading of the creatives.
Targeting that allows the display of the relevant ad, on the right page, at the right time.
Targeting people based on their personal interests. Your campaign will only reach people who are really interested in the offer/topic.
Target users based on their previous online actions.
Access to live data and reports.
Whitelist / Blacklist support
Create your own lists of placements that you want to target in your campaign funnel and that you choose to exclude from your campaign funnel.
Detect invalid traffic even more accurately and learn where it came from.
A feature that automatically optimizes your campaigns towards your specified performance goals, allowing you to easily reach your KPIs.
iCTR / CPV / CPC / CPA
Invite other users to collaborate with each other in one account.
Manage entities and generate reports using REST API.
Monitor your campaigns’ performance on the go.
Custom conversion tracking
Track additional actions users take throughout their customer lifecycle.
Voluum tracker integration
Access to cloud-based affiliate tracker with built-in optimization tools.
Stay up-to-date with the online advertising industry news.
Take part in live webinars with the Q&A sessions.
Access the platform's documentation to master your skills and make your campaigns even more profitable.
Watch short and insightful videos to learn about the platform.
Comparison based on publicly available data as of October 10, 2019
Please notify us here if you believe something should be updated.