What are Native Content Recommendations?
Also known as Content Discovery Ads or Content Recommendation Widgets. Such ads are displayed alongside other editorial and paid content, cleverly imitating real referrals from a webpage. The widgets are usually labelled as “recommended for you”, “you also might like”, “you might have missed” or “from around the web”. Content Recommendations offer a huge scale for marketers and provide high credibility.
Benefits of Native Content Recommendations
- More trustworthy than search & social advertising
- Engaging, informative, and relevant
- High conversion rates and low costs per conversion
- Perfect for engaging Millennials
Content Recommendations Native Ads Best Practices
Make sure your creatives fit the publisher’s culture & style. Get inspired by the most catchy ads already published there, and design your own.
Match Length & Resolution Requirements
Most ad exchanges creative requirements are: headline length - 25 characters max, main image resolution - 1200x627px, and icon image - 100x100 px. But it’s always better to double-check.
Gather data & run tests
The more you know about your ads’ performance - the higher the chances you’ll succeed as an advertiser. Gather as much data as possible and try different angles with your creatives.
Optimize your ads
Use the data to your advantage: create white/blacklists to find the best-performing segments, implement all the necessary changes based on your findings, automate where possible.
The best verticals for Native Content Recommendations
Shopping & Retail
Health & Beauty
Why choose Voluum DSP
Reach your goals faster with the support of our professional team of native ad experts.
Work with TOP publishers from all over the world. Access 20+ Native Networks to run your performance-oriented or brand-awareness campaigns.
Rely on our advanced built-in tracking software, Real-Time Reporting, Advanced Targeting, Anti-Fraud Filtering, Full Transparency, Ultra Fast Campaign Approval, and Optimization Functionalities.
Translate CPM bids and high CTR to cheaper CPC than you would get by buying directly with Voluum DSP CPM Model