What are In-App Native Ads?
In-App Native Ads integrate seamlessly into the mobile app ecosystem and blend in with its features. Such ads are perceived as a welcome suggestion, advice, or idea, creating a highly-effective and non-disruptive user experience. Without a doubt, In-App Native Advertising not only allows advertisers to reach consumers with pinpoint accuracy, but it is also the best fighter against ad fatigue.
Benefits of In-App Native Ads
- Unobtrusive, provide a better user experience and higher credibility
- Memorable & visually appealing, effective for driving action
- Provide higher degree of precision
- Drive high performance - boost iCTR and maximize ROI
In-App Native Ads Best practices
Be Creative & Flexible
Make sure your copy fits publisher’s culture & style. Scan for the most eye-catching creatives and use them for the inspiration of your own ad.
Now that you’ve let your creative juices flow - don’t stop. Make sure your ad creatives are up-to-date. New images & headlines can boost the performance of your native ads.
Size & Length Matter
Most ad exchanges will accept a creative with a max. headline length of 25 characters, main image resolution of 1200x627px, and icon image of 100x100 px. But it’s always better to double-check.
Test Dynamic Macros
Personalized content always performs better. Try to apply the dynamic macros to your headlines and see what copy works best.
A/B Test & Optimize
Run tests, use white and blacklists to find the high performing segments, and implement all the necessary changes based on your findings.
The best verticals for In-App Native Ads
Shopping & Retail
Apps & Games
Health & Beauty
Why choose Voluum DSP
High Quality Scalable & Diversified Traffic
Access TOP publishers from all over the world with 20+ Native Networks for both performance-oriented and brand-awareness campaigns.
Efficient CPM Model
Translate CPM bids and high CTR to cheaper CPC than you would get by buying directly.
Transparent Buying & Targeting
Check the available volumes, placements, together with average win prices CPM before running a campaign.
Advanced Tracking & Technology
Leverage a variety of state-of-the-art features like: Built-in Tracking Software, Real-Time Reporting, Advanced Targeting, Anti-Fraud Filtering, Full Transparency, Ultra Fast Campaign Approval, and Optimization Functionalities.