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In-Feed Native Ads

Reach Your Target Audience with This High-Performing Ad Format

Make your ads less interruptive with user-friendly formats, like In-Feed Native Ads. Sign up to Voluum DSP and boost your conversions today!

What are In-Feed Native Ads?

In-Feed Native Advertising is definitely the best-known type of native ads. Such ads are placed in articles and content feeds. As their layout matches the surrounding of the site design, they don't disrupt the user experience, but allow readers to consult them naturally and with little effort. In fact, In-Feed Native Ads are more likely to generate engagement and drive higher sales.

Benefits of In-Feed Native Ads

  • Unobtrusive, provide a better user experience and higher credibility
  • Perfect for mobile devices and smaller screens
  • Highly customizable
  • AdBlock-friendly
  • Drive high performance - boost iCTR and conversion rates

In-Feed Native Ads Best practices

Adjust & Be Creative

Tailor your ad copy to publisher’s culture & design. Look for the most vivid creatives and try to come up with something as eye-catching as those.

Find the Right Size & Length

Creative with a headline length max. 25 characters, main image 1200x627px and icon image 100x100 px, will work in 80% of Ad Exchanges.

Test Dynamic Macros

People prefer to see more personal content, so try to apply the dynamic macros in your headlines and check the results.

Update Frequently

Adding new images & headlines can bolster the performance of your native ads.

Discover the Device Use

Your ad can be perceived in various ways depending on which devices your target is using. Analyze your data & target specific device types.

Test & Optimize

Perform A/B test, apply white and blacklists to find the high performing segments.

The best verticals for In-Feed Native Ads

E-Commerce

Health & Fitness

Automotive

Travel

Business

Why choose Voluum DSP

High Quality Scalable & Diversified Traffic

Access to TOP global publishers from 20+ Native Networks for both performance-oriented and brand-awareness campaigns.

Efficient CPM Model

Allowing you to translate CPM bids and high CTR to cheaper CPC than you would get by buying directly.

Outstanding Customer Experience

From the very beginning our team of native experts helps you to reach your campaign goals and succeed.

Transparent Buying & Targeting

Before running a campaign advertisers can see available volumes, placements, together with average win prices CPM.

Advanced Tracking & Technology

Advertisers can benefit from a variety of state-of-the-art features including: Built-in Tracking Software, Real-Time Reporting, Advanced Targeting, Anti-Fraud Filtering, Full Transparency, Ultra Fast Campaign Approval, as well as Optimization Functionalities.

Go native with Voluum DSP Ad Platform

Discover the full potential of native advertising

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