What are In-Feed Native Ads?
In-Feed Native Advertising is definitely the best-known type of native ads. Such ads are placed in articles and content feeds. As their layout matches the surrounding of the site design, they don't disrupt the user experience, but allow readers to consult them naturally and with little effort. In fact, In-Feed Native Ads are more likely to generate engagement and drive higher sales.
Benefits of In-Feed Native Ads
- Unobtrusive, provide a better user experience and higher credibility
- Perfect for mobile devices and smaller screens
- Highly customizable
- Drive high performance - boost iCTR and conversion rates
In-Feed Native Ads Best practices
Adjust & Be Creative
Tailor your ad copy to publisher’s culture & design. Look for the most vivid creatives and try to come up with something as eye-catching as those.
Find the Right Size & Length
Creative with a headline length max. 25 characters, main image 1200x627px and icon image 100x100 px, will work in 80% of Ad Exchanges.
Test Dynamic Macros
People prefer to see more personal content, so try to apply the dynamic macros in your headlines and check the results.
Adding new images & headlines can bolster the performance of your native ads.
Discover the Device Use
Your ad can be perceived in various ways depending on which devices your target is using. Analyze your data & target specific device types.
Test & Optimize
Perform A/B test, apply white and blacklists to find the high performing segments.
The best verticals for In-Feed Native Ads
Health & Fitness
Why choose Voluum DSP
High Quality Scalable & Diversified Traffic
Access to TOP global publishers from 20+ Native Networks for both performance-oriented and brand-awareness campaigns.
Efficient CPM Model
Allowing you to translate CPM bids and high CTR to cheaper CPC than you would get by buying directly.
Outstanding Customer Experience
From the very beginning our team of native experts helps you to reach your campaign goals and succeed.
Transparent Buying & Targeting
Before running a campaign advertisers can see available volumes, placements, together with average win prices CPM.
Advanced Tracking & Technology
Advertisers can benefit from a variety of state-of-the-art features including: Built-in Tracking Software, Real-Time Reporting, Advanced Targeting, Anti-Fraud Filtering, Full Transparency, Ultra Fast Campaign Approval, as well as Optimization Functionalities.