What are Sponsored Ads?
Paid Branded or Sponsored Content is typically developed by a publisher in the interest of the brand. Hence, the content itself is a part of the native ad buy and can be promoted by In-Feed or Content Recommendation ads. This format helps building brand awareness and increases customer engagement by providing information that the audience finds appealing.
Benefits of Sponsored Ads
- Less intrusive and highly successful
- Increase brand appeal and recognition
- Provide higher degree of precision
- Boost engagement levels and drive higher sales
Sponsored Native Ads Best Practices
Test Dynamic Macros
Personalize your content by applying dynamic macros to your ad elements and see what works best for what audience.
Gather as much data as possible to know your audience and tailor ads with them in mind.
A/B test your campaigns
Don’t be afraid to try different angles with your creatives - you won’t know what works and what doesn’t without trying.
Optimize your ads
Use the obtained data to your advantage: segment your audience with white/blacklists, automate where possible, and keep updating your ads.
The best verticals for Sponsored Ads
Art & Entertainment
Health & Fitness
Why choose Voluum DSP
TOP global publishers
Run your performance-oriented or brand-awareness campaigns on 20+ Native Networks.
Voluum DSP team of native ad experts ready to help.
Transparent Buying & Targeting
Research the available volumes, placements, and average win prices.
Advanced built-in tracking software
Real-Time Reporting, Advanced Targeting, Anti-Fraud Filtering, Full Transparency, Ultra Fast Campaign Approval, and Optimization Functionalities.