RevContent
RevContent

Leading content discovery platform for performance advertisers

Smaato
Smaato

Premium and unique in-app inventory with global reach

Engageya
Engageya

Leading native advertising technology company specialized in the MENA region

MGID
MGID

One of the first native performance advertising platforms

LiveIntent
LiveIntent

MarTech Platform designed to reach incremental audiences through effective growth via email channel

MoPub
MoPub

Twitter company, a programmatic ad exchange bringing together mobile app publishers

Nativo
Nativo

The most advanced technology for creating content at scale

Outbrain
Outbrain

Content discovery platform using top-publisher site distribution to provide highly-engaged audiences

Improve Digital
Improve Digital

Technology that makes advertising marketplaces possible

Mobfox
Mobfox

Data-driven mobile SSP and exchange with a wide range of formats for in-app advertising

AdThink
AdThink

Digital advertising experts providing the best services for advertisers and publishers

Admixer
Admixer

Full-stack programmatic adtech solutions for all market players

AdNow
AdNow

The fastest-growing native ad network with more than 160 000 partners worldwide

Pubnative
Pubnative

Programmatic ad exchange and mobile publisher platform, providing the ultimate monetization solution

My6sense
My6sense

End-to-end platform for ad networks and DSPs designed to access the programmatic native advertising

RUNative
RUNative

State-of-the-art technology providing the best solutions for native advertisers and internet marketers

Taboola
Taboola

Native advertising platform with over one billion relevant users across premium publishers

GothamAds
GothamAds

Transparent programmatic ecosystem for advertisers, developers and publishers to boost ad profits

Triplelift
Triplelift

Platform offering scalability options for branded content, native and OTT advertising

PubMatic
PubMatic

Digital advertising technology with premium in-app inventory

OneTag
OneTag

Fast-growing and innovative programmatic platform, based on a real-time big data

Imonomy
Imonomy

Highly effective monetization platform delivering top-notch user engagement

Letgo
Letgo

The biggest local marketplace app in the USA with 100 million downloads and 200 million listings

FAQ

Find answers to the most frequently asked questions about native and display advertising.

Voluum DSP Traffic Inventory Questions

Do I have to subscribe to each traffic source in order to use Voluum DSP?

No, you don’t! Voluum DSP is a platform that enables advertisers to purchase native and display traffic from multiple networks in one place. All you need to do is to sign up for Voluum DSP and you’ll be given access to all ad networks that we’re integrated with.

What are the advantages of using DSP over direct suppliers?

With Voluum DSP you can manage ad inventory from multiple direct traffic sources through a single interface. It gives you a great overview of your media buying activity and saves your time.

As the platform, we give advertisers an access to more advanced targeting tools and granular reporting; the campaigns can be optimized based on tree dimensions. Buying traffic in the CPM model through Voluum DSP allows you to reduce costs and pay even less per click than you are supposed to pay while running your ads directly.

What are the best traffic sources at the moment?

All our partners have high quality traffic. The inventory differs for each in terms of sites, apps, and volumes per geo. Therefore, there is no general answer to this question. The best is to consult your campaigns and choices with your account manager. Our team of experts in online advertising will help you to build the best strategy and choose the best networks (both native and display) to reach your KPIs.

What is the percentage of in-app/desktop inventory?

It varies depending on the network. To check the percentage of in-app and desktop inventory, please use the Planning Tool. You can find it in your panel by clicking on the “Buy Traffic” tab. Then select the App/Site filter to further customize the view.

In order to get access to our platform, please sign up here.

How do I choose the best traffic source for a particular vertical?

We encourage you to contact your Account Manager, if you’re not sure about the sourcing for your offer type. AMs have the best insights into current performance, therefore will guide towards a successful advertising strategy.

Can I see where my ad is displayed on the publisher’s website?

VoluumDSP platform does not provide the ability to preview ads on the individual pages/publisher sites - an exemplary view of the advertisement is served by VoluumDSP upon campaign creation.

Where can I buy Native ads?

You can buy native ads on the following native advertising platforms: Outbrain, Taboola, Viber, LiveIntent, MGID, RevContent, MoPub, Nativo, Engageya, My6Sense, Adnow, Smaato, TripleLift, Improve Digital, AdMixer, Wordpress, RUNative, OneTag, AdThink, Pubnative, Imonomy, MobFox, Letgo.

Where can I buy Display ads?

Display ads are available for purchase from GothamAds, Improve Digital and Smaato, Mopub, Mobfox, TripleLift - upon request.

Where can I buy Mobile traffic?

Mobile traffic is available within any network. Mobile web traffic is accessible on Outbrain, Taboola, LiveIntent, MGID, RevContent, Nativo, Engageya, My6Sense, Adnow, TripleLift, Improve Digital, AdMixer, Wordpress, RUNative, OneTag, AdThink, Imonomy.

Where can I buy in-app traffic?

In-app traffic is available for purchase from Outbrain, Taboola, Viber, MoPub, Nativo, My6Sense, Smaato, TripleLift, AdMixer, Pubnative, MobFox. Only in-app networks include MoPub, Smaato, Pubnative, Mobfox, Letgo.

Where can I buy Email traffic?

You can buy Email traffic via Liveintent advertising network.

Native Advertising Explained – General Questions

What is native advertising?

Native advertising is based solely on the usage of paid content ads matching the surrounding, functionality and the nature of the media format, in which they appear.

Get more info on how native advertising works here…

Is native advertising effective?

Native advertising is more effective than traditional display advertising.

Numerous studies have shown that native ads are way more successful and competent in delivering results than display ads. That, in turn, means higher sales for the offer owners and higher payouts for the affiliates who chose native advertising.

Discover the power of a good advertising copy and its effectiveness for native ads here...

What do native ads look like?

Native ads reduce customers ad recognition by blending into the endemic content of the platform. Very often it is done through the usage of an ambiguous language (e.g. "sponsored" or "branded" posts). Generally, there are 3 most common formats of native ads: in-feed ads, search and promoted listings, content recommendations.

Check out our Affiliate Marketing Guide to Native Advertising to get a hold of relevant, seamless and well-timed native advertising examples!

How to create an effective native ad?

An effective native ad should remain customer-centric, relevant to a target audience, should be consistent and diversified in terms of advertising copy.

What do native ads look like?

Native ads reduce customers ad recognition by blending into the endemic content of the platform. Very often it is done through the usage of an ambiguous language (e.g. "sponsored" or "branded" posts). Generally, there are 3 most common formats of native ads: in-feed ads, search and promoted listings, content recommendations.

How to create a native ad?

An effective native ad should remain customer-centric, relevant to a target audience, should be consistent and diversified in terms of advertising copy.

How to buy native ads?

Programmatic advertising, header bidding, and real-time bidding (RTB) have revolutionized the process of selling and purchasing online advertising space. People who want to purchase advertising space in an automated way rely on special software - demand-side platforms (DSPs). Advertisers can use DSPs to buy ad space in various media types like display, video, mobile, and native all within one interface.

What is programmatic advertising?

Programmatic advertising is an automated way of buying and selling online advertising space. This automation makes transactions more efficient, improving process and consolidating your digital advertising efforts via one technology platform.

What is header bidding?

Header bidding is a standardized programmatic auction for ad space handled by the publisher, an alternative to Google’s “waterfall” method, where advertisers can choose which impressions to buy. Header bidding is also known as advance bidding or pre-bidding and enables publishers to simultaneously monetize online ad space through numerous SSPs or Ad Exchanges.

What is RTB?

Real-Time Bidding is a type of programmatic advertising where advertisers can buy ad space from publishers that fit granular requirements set in predefined campaigns. These can be based on targeting like the country of the user, the website name, device types, etc.. In RTB auctions, the process of buying ad space happens while a web page is loading, which usually lasts about 100 ms.

What is banner blindness?

Banner blindness, aka banner noise or ad blindness, is a term in online advertising to describe the tendency online users have to consciously or unconsciously ignore banner-like information.

What are the most popular native advertising testing strategies?

There are plenty of native ads testing strategies. All of them can significantly improve your media buying experience. It is hard to say which one is the best because every case is unique. Comprehensive research of your options will give you an upper hand in starting in digital advertising.

What are the best affiliate conferences to attend in 2020?

There are lots of events for affiliate marketers to choose from, that’s why it’s not always easy to decide which ones are worth attending. Each conference can give you plenty of opportunities to mingle and open up the door for new business, new partnerships and new perspectives. So choose wisely.

Performance advertising vs branding advertising. What is the difference?

Branding advertising calls for an emotional response, a direct reaction from the target audience, and clients’ long-term engagement. Performance advertising is data-based and it is built on specific objectives and measurable results that lead to dynamic company growth.

Learn more about all their differences and which advertising type is a better fit for you here…

What are the benefits of native advertising?

Because of its non-disruptive nature, native advertising allows you to place a product in the customer's mind for the long term. Additionally, it helps to reach audiences tired of explicit promotion and to avoid a digital epidemic called ad blindness.

Mobile advertising vs. desktop advertising. What is the difference?

Looking at any desktop computer or any mobile wireless device, the difference between mobile and desktop advertising boils down to the impact on how users are able to view and consume media on both. Mobile advertising provides ads on smartphones and tablets, characterized by their wireless connection. Desktop serves them on laptops and computer screens.

Native ads vs. display ads. What is the difference?

Native ads match the surrounding, functionality and the nature of the media where they are presented. Display ads are visually separated from their digital surroundings.

Native advertising vs Content marketing. What is the difference?

Native advertising refers to a specific way of presenting and sharing advertising content through the usage of paid ads matching the surrounding, functionality and the nature of the media format, in which they appear. This type of seamless advertising uses relevant yet alluring information to engage with the readers targeted on the domains that are not owned by the promoters.

Content marketing deals with a much wider range of ad distribution efforts. While native advertising is highly performance-oriented, content marketing very often aims at raising brand awareness through longer-term-focused goals. Such a process includes ad copy in a form of educational whitepapers, blogs, newsletters or videos, which additionally serve as a knowledge base for raising brand awareness. To differentiate even further, native ads are generally run through paid platforms, while content marketing is very often owned by the business entity that is distributing it.

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