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Outbrain

Buy Outbrain Traffic with Voluum DSP

Outbrain is a leading self-serve native advertising platform available in 30+ countries. With estimated current annual revenue of $136.7 million, the platform serves over 3 trillion ads to 1.3 billion people, generating more than 9 billion conversions worldwide each year. Outbrain helps brands, agencies, and advertisers to connect with one-third of the world's consumers engaging with content on the open web. Outbrain’s users can show their ads to high-quality audiences via Outbrain’s premium publisher network, including CNN, Sky News, Time, MSN, Folha de S.Paulo, Estadão, and many more.

Ad Formats

Ad Formats available in Outbrain

In-feed Units Content Recommendations / Recommendation widgets Search & Promoted Listings
  • In-feed Units

    In feed ads are a type of native ads. They're labelled, scrollable and their layout matches the content surrounding the ad so they can fit the Newsfeed.

  • Content Recommendations / Recommendation widgets

    Recommended content looks like real recommendations from a webpage. The widgets are often labelled as “recommended for you” or “you also might like” as they match user's interest.

  • Search & Promoted Listings

    Ad listings that appear at the top of your Google search results, or in the side bar.

Ad Inventory

Outbrain Ad Inventory

People

CNN

The Washington Post

MSN

The Guardian

Elle

Wall Street journal

Sports illustrated

Vox,Conde Nast

El Pais

Burda

Le Monde

BBC

WIRED

Time

El Mundo

Hearst

Le Parisien

SkyNews

Traffic Segmentation

Outbrain Traffic Segmentation

Available Geos

USA

United Kingdom

Germany

Canada

France

Russia

Brazil

India

Spain

Italy

Turkey

Mexico

Australia

Type of device

62% Mobile

38% Desktop

Web/In-app
100% 0%
Web In-App

Top Verticals

Outbrain Top Verticals and Categories

Technology & Computing

Business

Automotive

E-Commerce

Finance-Insurance

Health & Fitness

Hobby

AntiVirus

Ad Requirements

Outbrain Ad Requirements

Image (mobile: min 400x250px, desktop: min 500x300)

Large primary image

Headline (max. 140 characters)

Primary headline text (e.g. article title)

Clothing Trends. Take a Look at our Best Offers!

Body Text (optional character count)

Secondary Body Text

Buy top-quality clothing at the best discounts and make sure you look and feel just awesome.

Call to Action (max. 15 characters)

Text encouraging the user to take action

Read Article
  • Headline (max. 140 characters)

    Primary headline text (e.g. article title)

  • Image (mobile: min 400x250px, desktop: min 500x300)

    Large primary image

  • Body Text (optional character count)

    Secondary Body Text

  • Icon (size optional)

    Small icon image (square)

  • Call to Action (max. 15 characters)

    Text encouraging the user to take action

Benefits

Why Choose Outbrain with Voluum DSP?

  • Fraud-free environment;
  • Access to premium publishers - with Outbrain you're gaining access to one of the biggest premium native open-web inventories on the market;
  • Ability to reach 1.3 billion people worldwide, from 30+ countries, 3x higher time-on-site than banners, 5x higher ad visibility than banners;
  • PMP (aka Deal IDs, private deals);
  • The most recognized media companies choose Outbrain's feed technology;
  • 1.8B Daily Pageviews;
  • 290M Native stories delivered each month;
  • Outbrain’s CPC varies between $0.15 to $0.30 while click rates are in the range of 0.50% to 0.75%. This translates into an RPM rate of $0.37 cents to $1.12 per thousand page views. All combined, gives the advertiser a possibility of earning $370 to $1,120 for a million page views;
  • Access to the traffic with the most responsive in-feed format;
  • Great for any company with captivating content that can be shared with a large, highly engaged audience;
  • Great for building audience exposure and increasing new sales leads and conversions.

Buy Outbrain Traffic via Voluum DSP

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