Promote your content and buy native ad traffic from multiple Networks through one single account in Voluum DSP

No, you don’t! Voluum DSP is a platform that enables advertisers to purchase native and display traffic from multiple networks in one place. All you need to do is to sign up for Voluum DSP and you’ll be given access to all ad networks that we’re integrated with.

With Voluum DSP you can manage ad inventory from multiple direct traffic sources through a single interface. It gives you a great overview of your media buying activity and saves your time.

As the platform, we give advertisers an access to more advanced targeting tools and granular reporting; the campaigns can be optimized based on tree dimensions. Buying traffic in the CPM model through Voluum DSP allows you to reduce costs and pay even less per click than you are supposed to pay while running your ads directly.

All our partners have high quality traffic. The inventory differs for each in terms of sites, apps, and volumes per geo. Therefore, there is no general answer to this question. The best is to consult your campaigns and choices with your account manager. Our team of experts in online advertising will help you to build the best strategy and choose the best networks (both native and display) to reach your KPIs.

It varies depending on the network. To check the percentage of in-app and desktop inventory, please use the Planning Tool. You can find it in your panel by clicking on the “Buy Traffic” tab. Then select the App/Site filter to further customize the view.

In order to get access to our platform, please sign up here.

We encourage you to contact your Account Manager, if you’re not sure about the sourcing for your offer type. AMs have the best insights into current performance, therefore will guide towards a successful advertising strategy.

VoluumDSP platform does not provide the ability to preview ads on the individual pages/publisher sites - an exemplary view of the advertisement is served by VoluumDSP upon campaign creation.

You can buy native ads on the following native advertising platforms: Outbrain, Taboola, Viber, LiveIntent, MGID, RevContent, MoPub, Nativo, Engageya, Smaato, Improve Digital, AdMixer, Wordpress, AdThink, Pubnative, MobFox.

Mobile traffic is available within any network. Mobile web traffic is accessible on Outbrain, Taboola, LiveIntent, MGID, RevContent, Nativo, Engageya, Improve Digital, AdMixer, Wordpress, AdThink, MyTarget.

In-app traffic is available for purchase from Outbrain, Taboola, Viber, MoPub, Nativo, Smaato, AdMixer, Pubnative, MobFox, MyTarget. Only in-app networks include MoPub, Smaato, Pubnative, Mobfox.

You can buy Email traffic via Liveintent advertising network.

Native advertising is based solely on the usage of paid content ads matching the surrounding, functionality and the nature of the media format, in which they appear.

Get more info on how native advertising works here…

Native advertising is more effective than traditional display advertising.

Numerous studies have shown that native ads are way more successful and competent in delivering results than display ads. That, in turn, means higher sales for the offer owners and higher payouts for the affiliates who chose native advertising.

Discover the power of a good advertising copy and its effectiveness for native ads here...

Native ads reduce customers ad recognition by blending into the endemic content of the platform. Very often it is done through the usage of an ambiguous language (e.g. "sponsored" or "branded" posts). Generally, there are 3 most common formats of native ads: in-feed ads, search and promoted listings, content recommendations.

Check out our Affiliate Marketing Guide to Native Advertising to get a hold of relevant, seamless and well-timed native advertising examples!

An effective native ad should remain customer-centric, relevant to a target audience, should be consistent and diversified in terms of advertising copy.

Native ads reduce customers ad recognition by blending into the endemic content of the platform. Very often it is done through the usage of an ambiguous language (e.g. "sponsored" or "branded" posts). Generally, there are 3 most common formats of native ads: in-feed ads, search and promoted listings, content recommendations.

An effective native ad should remain customer-centric, relevant to a target audience, should be consistent and diversified in terms of advertising copy.

Programmatic advertising, header bidding, and real-time bidding (RTB) have revolutionized the process of selling and purchasing online advertising space. People who want to purchase advertising space in an automated way rely on special software - demand-side platforms (DSPs). Advertisers can use DSPs to buy ad space in various media types like display, video, mobile, and native all within one interface.

Programmatic advertising is an automated way of buying and selling online advertising space. This automation makes transactions more efficient, improving process and consolidating your digital advertising efforts via one technology platform.

Header bidding is a standardized programmatic auction for ad space handled by the publisher, an alternative to Google’s “waterfall” method, where advertisers can choose which impressions to buy. Header bidding is also known as advance bidding or pre-bidding and enables publishers to simultaneously monetize online ad space through numerous SSPs or Ad Exchanges.

Real-Time Bidding is a type of programmatic advertising where advertisers can buy ad space from publishers that fit granular requirements set in predefined campaigns. These can be based on targeting like the country of the user, the website name, device types, etc.. In RTB auctions, the process of buying ad space happens while a web page is loading, which usually lasts about 100 ms.

Banner blindness, aka banner noise or ad blindness, is a term in online advertising to describe the tendency online users have to consciously or unconsciously ignore banner-like information.

There are plenty of native ads testing strategies. All of them can significantly improve your media buying experience. It is hard to say which one is the best because every case is unique. Comprehensive research of your options will give you an upper hand in starting in digital advertising.

There are lots of events for affiliate marketers to choose from, that’s why it’s not always easy to decide which ones are worth attending. Each conference can give you plenty of opportunities to mingle and open up the door for new business, new partnerships and new perspectives. So choose wisely.

Branding advertising calls for an emotional response, a direct reaction from the target audience, and clients’ long-term engagement. Performance advertising is data-based and it is built on specific objectives and measurable results that lead to dynamic company growth.

Learn more about all their differences and which advertising type is a better fit for you here…

Because of its non-disruptive nature, native advertising allows you to place a product in the customer's mind for the long term. Additionally, it helps to reach audiences tired of explicit promotion and to avoid a digital epidemic called ad blindness.

Looking at any desktop computer or any mobile wireless device, the difference between mobile and desktop advertising boils down to the impact on how users are able to view and consume media on both. Mobile advertising provides ads on smartphones and tablets, characterized by their wireless connection. Desktop serves them on laptops and computer screens.

Native ads match the surrounding, functionality and the nature of the media where they are presented. Display ads are visually separated from their digital surroundings.

Native advertising refers to a specific way of presenting and sharing advertising content through the usage of paid ads matching the surrounding, functionality and the nature of the media format, in which they appear. This type of seamless advertising uses relevant yet alluring information to engage with the readers targeted on the domains that are not owned by the promoters.

Content marketing deals with a much wider range of ad distribution efforts. While native advertising is highly performance-oriented, content marketing very often aims at raising brand awareness through longer-term-focused goals. Such a process includes ad copy in a form of educational whitepapers, blogs, newsletters or videos, which additionally serve as a knowledge base for raising brand awareness. To differentiate even further, native ads are generally run through paid platforms, while content marketing is very often owned by the business entity that is distributing it.