
Buy MoPub Traffic with Voluum DSP
MoPub, a Twitter company on average reaching $100 million monthly revenue, provides monetization solutions for advertisers, mobile app publishers and developers around the globe. MoPub’s network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising allow publishers to maximize their ad revenue and improve their user experience. It is the leading mobile in-app RTB exchange which programmatically connects buyers to over 55,000 mobile apps on more than 1.4 billion mobile devices around the globe, conducts 2 billion ad auctions each day, and reaches more than 550 million unique devices each month. The company enables marketers, agencies, and ATDs to access this supply through 130+ partner demand-side platforms (DSPs).
Ad Formats
Ad Formats available in MoPub

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In- Feed In-App
In-Feed/ News feed native ad layouts are typically placed in between the content of the site's or app's feed, or where that feed begins or ends. They are perfect for news sites, content feeds, and social media apps. This native ad format is definitely the best-known type of native ads. Such ads are placed in articles and content feeds. As their layout matches the surrounding of the site design, they don't disrupt the user experience, but allow readers to consult them naturally and with little effort. In fact, In-Feed Native Ads are more likely to generate engagement and drive higher sales.
Ad Inventory
MoPub Ad Inventory
Viber
Badoo
SHAREit
PicsArt Photo & Video Editor
TextNow
imo
WPS Office
Likee
Tagged
LOVOO
Essential Skeleton
CallApp
Audiomack
ASkfm
Call Recorder
Plato
АйДаПрикол
Traffic Segmentation
MoPub Traffic Segmentation
USA
Russia
Germany
United Kingdom
France
South Africa
Italy
Saudi Arabia
Egypt
Greece
Oman
Kuwait
Turkey
Argentina
Qatar. qa
100% Mobile
0% Desktop
Top Verticals
MoPub Top Verticals and Categories
E-Commerce
Streaming
Apps, games
Nutra (diet)
Ad Requirements
MoPub Ad Requirements
Headline (max. 25 characters)
Primary headline text (e.g. article title)
Description (max. 100 characters)
Secondary Body Text
Call to Action (15 characters)
Text encouraging the user to take action
Image (1.91:1)
Creative Ratio

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Icon (80x80 px)
Small icon image (square)
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Headline (max. 25 characters)
Primary headline text (e.g. article title)
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Description (max. 100 characters)
Secondary Body Text
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Call to Action (15 characters)
Text encouraging the user to take action
-
Image (1.91:1)
Creative Ratio
Benefits
Why Choose MoPub with Voluum DSP?
- Fraud-Free environment (DoubleVerify, Integral Ad Science, The Media Trust, MOAT (Oracle) and Pixalate ensure top-quality inventory and invalid traffic (IVT) protection for MoPub Marketplace buyers;
- Confidently access high-quality mobile supply and high-engagement ad formats;
- Target audience across more than 55,000 apps in all verticals and 1.4 billion devices worldwide;
- MoPub’s CPM rates vary from $1 to $5, depending on the geography of the traffic, niche of the app, and the engagement rates;
- Pay for viewable impressions only;
- Native ads on MoPub are high-quality, content-driven experiences that engage consumers by matching the look and feel of an app’s UI. Consumers are more likely to engage with your ads and convert, as the ads complement their in-app experience.
Buy MoPub Traffic via Voluum DSP
Get the most out of real-time reporting, content targeting, and auto-optimization!