Buy Outbrain Traffic with Voluum DSP
Outbrain is a leading self-serve native advertising platform available in 30+ countries. With estimated current annual revenue of $136.7 million, the platform serves over 3 trillion ads to 1.3 billion people, generating more than 9 billion conversions worldwide each year. Outbrain helps brands, agencies, and advertisers to connect with one-third of the world’s consumers engaging with content on the open web. Outbrain’s users can show their ads to high-quality audiences via Outbrain’s premium publisher network, including CNN, Sky News, Time, MSN, Folha de S.Paulo, Estadão, and many more.
Ad Formats
Ad Formats available in Outbrain
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In-feed Units
In feed ads are a type of native ads. They're labelled, scrollable and their layout matches the content surrounding the ad so they can fit the Newsfeed.
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Content Recommendations / Recommendation widgets
Recommended content looks like real recommendations from a webpage. The widgets are often labelled as “recommended for you” or “you also might like” as they match user's interest.
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Search & Promoted Listings
Ad listings that appear at the top of your Google search results, or in the side bar.
Ad Inventory
Outbrain Ad Inventory
People
CNN
The Washington Post
MSN
The Guardian
Elle
Wall Street journal
Sports illustrated
Vox,Conde Nast
El Pais
Burda
Le Monde
BBC
WIRED
Time
El Mundo
Hearst
Le Parisien
SkyNews
Traffic Segmentation
Outbrain Traffic Segmentation
USA
Japan
United Kingdom
Germany
Canada
France
Russia
Brazil
India
Spain
Italy
Turkey
Mexico
Australia
62% Mobile
38% Desktop
Top Verticals
Outbrain Top Verticals and Categories
Technology & Computing
Business
Automotive
E-Commerce
Finance-Insurance
Health & Fitness
Hobby
AntiVirus
Ad Requirements
Outbrain Ad Requirements
Icon (optional size)
Small icon image (square)
Headline (max. 140 characters)
Primary headline text (e.g. article title)
Description (optional characters count)
Secondary Body Text
Call to Action (max. 15 characters)
Text encouraging the user to take action
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Icon (optional size)
Small icon image (square)
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Headline (max. 140 characters)
Primary headline text (e.g. article title)
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Description (optional characters count)
Secondary Body Text
-
Call to Action (max. 15 characters)
Text encouraging the user to take action
Benefits
Why Choose Outbrain with Voluum DSP?
- Fraud-free environment;
- Access to premium publishers – with Outbrain you’re gaining access to one of the biggest premium native open-web inventories on the market;
- Ability to reach 1.3 billion people worldwide, from 30+ countries, 3x higher time-on-site than banners, 5x higher ad visibility than banners;
- PMP (aka Deal IDs, private deals);
- The most recognized media companies choose Outbrain’s feed technology;
- 1.8B Daily Pageviews;
- 290M Native stories delivered each month;
- Outbrain’s CPC varies between $0.15 to $0.30 while click rates are in the range of 0.50% to 0.75%. This translates into an RPM rate of $0.37 cents to $1.12 per thousand page views. All combined, gives the advertiser a possibility of earning $370 to $1,120 for a million page views;
- Access to the traffic with the most responsive in-feed format;
- Great for any company with captivating content that can be shared with a large, highly engaged audience;
- Great for building audience exposure and increasing new sales leads and conversions.
Buy Outbrain Traffic via Voluum DSP
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