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Passendo

Buy Passendo Email Traffic with Voluum DSP

Passendo is the Ad Server & Native Platform for Email Advertising, allowing Advertisers to build your brand with the Internet’s most dedicated audience – email users.

Ad Formats

Passendo Email Ad Formats

There are several forms of native ads that can be shown to the user after they had signed up for one of Passendo publishers’ email newsletters. Types of native ad formats displayed inside the newsletter:

See how email traffic works

Email In Feed Email Content Recommendations
  • Email In Feed

    It is a type of native ads. They're labelled, scrollable and their layout matches the content surrounding the ad so they can match the Newsfeed.

  • Email Content Recommendations

    Recommended content looks like real recommendations from a webpage. The widgets are often labelled as “recommended for you” or “you also might like” as they match the user's interests.

Ad Inventory

Passendo Ad Inventory

rtl.be

americanactionnews.com

pcwelt.de

trumptrainnews.com

vacancies.ae

lifezette.com

conservativenews.com

nationalrepublicanpolling.com

Traffic Segmentation

Passendo Traffic Segmentation

Available Geos

USA

Belgium

Germany

Type of device

78% Mobile

22% Desktop

Web/In-app
100% 0%
Web In-App

Top Verticals

Passendo Top Verticals and Categories

E-commerce

Health

Business

Ad Requirements

Passendo Ad Requirements

Image (min. 955x500px)

Large primary image

Icon (optional)

Small icon image (square)

Sponsored

Headline (60 characters recommended, 80 characters max)

Primary headline text (e.g. article title)

Clothing Trends. Take a Look at our Best Offers!

Description (max. 100 characters)

Secondary Body Text

Buy top-quality clothing at the best discounts and make sure you look and feel just awesome.

Call to Action (max. 25 characters)

Text encouraging the user to take action

Read Article
  • Image (min. 955x500px)

    Large primary image

  • Icon (optional)

    Small icon image (square)

  • Headline (60 characters recommended, 80 characters max)

    Primary headline text (e.g. article title)

  • Description (max. 100 characters)

    Secondary Body Text

  • Call to Action (max. 25 characters)

    Text encouraging the user to take action

Benefits

Review: Why Choose Passendo with Voluum DSP?

  • Reach your audience and increase brand awareness by tapping into our Premium Publisher Network: email users have given permission to our publishers to receive content on a regular basis. This provides the basis for higher intent and trust in the received message
  • Maintain brand safety and build your brand among the best content from our extensive international Publisher network and with the Internet’s most dedicated audience – email users
  • Build your brand awareness and profitability on Passendo’s highly engaged Opt-in media

Buy Passendo Traffic via Voluum DSP

Get the most out of real-time reporting, content targeting, and auto-optimization!

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