How do Taboola, Outbrain, and Voluum DSP Compare?
Struggling with choosing the best media buying service?
Have a look at our comparison table to learn about all the crucial differences between the industry's top players: Taboola, Outbrain, and Voluum DSP. Voluum DSP is a transparent and intuitive media buying service. Access 24/7 campaign approval, auto-optimization and more!
Taboola & Outbrain’s planned 850$ million merger has been cancelled. One of the key reasons for cancellation was the shift in the market demand caused by COVID-19. Other possible reasons for the split between Taboola & Outbrain could be explained with the UK antitrust regulations.
As far as product features are concerned, Taboola and Outbrain do not have the possibility to manage multiple networks from one platform. Additionally, they do not provide the possibility of setting the auto-rules which would pause underperforming sources. On top of that, Voluum DSP provides real-time reporting which is not available in Taboola & Outbrain.
Access to traffic directly from publishers.
Multiple networks on one platform
You are able to buy traffic from numerous partners.
Push Your Advertising to New Heights with Voluum DSPCreate Account
This is how you pay for the traffic you buy.
Receive support from a dedicated account manager who is your first point of contact.
From certain spend
Campaign approval time
How much time it takes to get your campaigns approved.
Ads that match the look, feel and function of the place where they appear.
Banner ads or other ad formats made of text, images, flash, video, or audio.
Short-form notifications that appear on users computer or mobile phone.
You get notified when a specific event happens.
Set up automatic rules that work 24/7 and will pause sources which do not meet your KPIs.
Creative bulk upload
Fast ad creation thanks to bulk uploading of the creatives.
Targeting that allows the display of the relevant ad, on the right page, at the right time.
Targeting people based on their personal interests. Your campaign will only reach people who are really interested in the offer/topic.
Target users based on their previous online actions.
Access to live data and reports.
Whitelist / Blacklist support
Create your own lists of placements that you want to target in your campaign funnel and that you choose to exclude from your campaign funnel.
Detect invalid traffic even more accurately and learn where it came from.
A feature that automatically optimizes your campaigns towards your specified performance goals, allowing you to easily reach your KPIs.
iCTR / CPV / CPC / CPA
Invite other users to collaborate with each other in one account.
Manage entities and generate reports using REST API.
Monitor your campaigns’ performance on the go.
Custom conversion tracking
Track additional actions users take throughout their customer lifecycle.
Voluum tracker integration
Access to cloud-based affiliate tracker with built-in optimization tools.
Stay up-to-date with the online advertising industry news.
Take part in live webinars with the Q&A sessions.
Access the platform's documentation to master your skills and make your campaigns even more profitable.
Watch short and insightful videos to learn about the platform.
Comparison based on publicly available data as of October 10, 2019
Please notify us here if you believe something should be updated.